Advertisements are so much about branding and about visibility. The ad agency, the actors and the brand, they are the stake holders for every ad that we watch on screen? And every ad we listen to on radio? Am I right?
A macho men climbs up a rocky cliff, take out bottles of a fizzy drink. With one fluid sweep against the protruding rock he opens the tin cap of the bottle and the cap goes tinkling into the pristine rocks. Macho?? A man who pollutes the environment?? Duh!! How macho can he be!
Soha Ali dimples at you sweetly, endorses a product and then with ‘I don’t care attitude’ crumples a note paper and chucks it behind her back. She is standing in a paved open yard and obviously has in added garbage to it. Believe a product endorsed by such callousness? Aaah No way!
A kid inadvertently throws mud at a neatly dressed man. Then instead of apologising to him, he taunts him and says that the mud will be washed off free of cost. You expect me to buy this washing powder? What a hope! Surely the ad reflects your opinion about me, your hapless customer?
On the radio I hear
Are you suffering from enlarged prostate?? Do you have stones in the gall bladder??Are you suffering from…blah or blah?Visit such and such a hospital for a complete check up and cure. Come on, give me a break! A hospital, and it auto suggests disease and illness??
Every ad that is approved, every line mouthed by the hero, every thought that becomes a fad, declares our culture. How classy can we be? How classy do we want to be?
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